Thursday, May 09, 2013
Kickstarter's Take on Stars and Hits Using Crowd Funding
A follow-up to my earlier Stars and Hits Using Crowd Funding post and how things are not someone-must-lose-for-me-to-win; life is not zero-sum.
The world we live in is hyper-competitive and often pits us against each other. If someone is winning, someone else must be losing, right? But that's not what we see happening on Kickstarter.
The Veronica Mars and Zach Braff projects have brought tens of thousands of new people to Kickstarter. 63% of those people had never backed a project before. Thousands of them have since gone on to back other projects, with more than $400,000 pledged to 2,200 projects so far. Nearly 40% of that has gone to other film projects.
We've seen this happen before. Last year we wrote a post called Blockbuster Effects that detailed the same phenomenon in the Games and Comics categories. Two big projects brought tons of new people to Kickstarter who went on to back more than 1,000 other projects in the following weeks, pledging more than $1 million. Projects bring new backers to other projects.
(emphasis added, from Who is Kickstarter for?).
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