Thursday, April 25, 2013
Why Web Series Are Not Television
...it's far easier to get understanding or buy in quickly (from investors, in-laws and users) when you take the shortcut of making your digital thing look and work just like the trusted and proven non-digital thing. But over and over again, we see that the winner doesn't look at all like the old thing. eBay doesn't look like Sotheby's. Amazon doesn't look like a bookstore.
The only reason to venture into the land of the new is to benefit from the leap that comes when you get it right
(from Skeuomorphs = failure). So for goodness sake stop trying to make TV-lite when making a web series. The web is not a television. Match the show to the venue, try to examine what the medium is and perhaps realize that computer programming and storytelling are becoming one another.
comments: Post a Comment