Thursday, May 21, 2009

Google In Upfronts

New media is now indistinguishable from old media (TV/Film). Google is now buying and selling TV ads in a big way, just like the biggest TV networks do: in Upfronts for extended periods of time. Residuals as of last week, Old fashioned residuals, applied to broadcast and cable TV (not internet/digital). Keep this in mind while considering your vote on the ballot for the new SAG Theatrical Contract mailed 2 days ago.

Google TV Ads has begun booking upfront deals with major agencies and advertisers for the first time.
Marketers are committing upwards of seven figures to buy ads through the TV spot buying system in the year ahead, with agencies like Deutsch and Saatchi & Saatchi and advertisers like Coldwell Banker coming to the table, said Mike Steib, director of Google TV Ads.
They [major agencies and advertisers] can also buy ads on YouTube now using Google TV Ads

(from The Hollywood Reporter, via my Details - Video, Social Media and the Internet blog).

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this posted by David August at 2:43 PM 

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