Monday, June 06, 2011
YouTube Trying to Finance Celebrity Content
It seems there are a lot more details being share behind the scenes on how this "professional content" system is intended to work. Specifically, here's what All Things Digital found out about the proposal YouTube is making to celebrities:
The author is careful to point out that these are the details being offered by YouTube only to this one maker of "professional content," and can't necessarily be extrapolated to the rest of the people YouTube is pitching.
- YouTube will give the company $5 million to create a branded "channel" for the site, which it will feature prominently.
- YouTube will keep selling ads against the channel, and will keep all revenue up until it recoups its $5 million outlay. After that, YouTube and the channel partner will split ad revenue, roughly 50/50.
- Content on the channel will initially be exclusive to YouTube. But after the first year of a three-year deal, the channel partner can distribute their stuff wherever else they want.
- The channel creator will retain full ownership of all of their stuff.
I'm sure most actors and actresses in Hollywood have ideas or scripts they'd love to make on their own, if only they could get a studio to bankroll it. And now here's YouTube, offering a pretty darn big bankroll, with no restrictions on content variety or length.
...a lot of this could change before anything becomes official.
Content can come from anywhere. In this age of rapidly expanding video technology and increasing video production, we're seeing quality online entertainment content from amateurs and brands alike… why can't it also come from companies that used to be primarily about distribution? It can, and it will
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