Monday, May 16, 2011
2011 Upfronts Look Big
Just about everyone says that the 2011 upfront ad sales season that kicks off this week will be a record-setter. Barclays Capital analyst Anthony DiClemente expects advertisers to commit about $9.2 billion for prime time spots at ABC, CBS, Fox, and NBC in the season that begins this fall. That's up 7.5% vs. last year and will beat 2008's record $8.8 billion. He also says this will be the first year buyers will spend an equal amount on all of cable, up 15.3%
(from deadline.com).
Labels: trends
You should follow me on instagram here and twitter here.
Subscribe to the feed
this posted by David August at 3:52 PM 
comments: Post a Comment
