Thursday, February 12, 2009

Broadcast Quality TV on the Internet in 2009

Leo Burnett, the Chicago-based agency ranked as the 9th largest worldwide [ad] agency in 1998 says that

2009 will signal the tipping point for broadcast quality television on the internet

(since their blog automatically plays sound, so I don't link to them). I think they refer to the audience use of the broadcast quality TV online; it has been available online since early last year, but the audience was initially small.

Being paid residuals for TV online is a central issue in SAG's negotiations with the Producers (the AMPTP).

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this posted by David August at 10:44 AM 

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