Friday, January 30, 2009
YouTube and William Morris Said to Be Close to Video Deal
YouTube and the William Morris Agency, the Hollywood talent agency, are close to signing a deal that would place the company's clients in made-for-the-Web productions.
By becoming a partner with a talent agency, YouTube is demonstrating that it wants to be a major destination for Hollywood content. Its sponsorship of a live concert in November, YouTube Live, sent the same message
(from The New York Times).
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