Friday, July 01, 2011

Buying Instead of Renting with UltraViolet

In coming months, most major studios will launch UltraViolet, a system designed to let consumers stream and store movies and TV shows they purchase on multiple devices. It's the next step beyond Apple and Amazon's digital cloud services, which allow users to access music and eBooks on multiple devices.
The hope is that UltraViolet will tilt the equation back in favor of owning movies and TV shows rather than renting them through Netflix or Redbox. With the crucial fourth-quarter disc selling season around the corner, UltraViolet can't launch soon enough for certain studio execs


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this posted by David August at 4:21 PM 

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