Thursday, July 06, 2017
Diverse Casts Increase Box Office
...the average opening weekend for a film that attracts a diverse audience, often the result of having a diverse cast, is nearly three times on average a film with non-diverse audiences.
...the study notes that at every budget level, a film with a cast that is at least 30% non-white - CAA's definition of a "truly diverse" film - outperforms a release that is not truly diverse in opening weekend box office
(from New CAA study says diverse casting increases box office potential across all budgets). Not surprising, but good to have data to help make the case to investors.
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this posted by David August at 7:54 PM 
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