Thursday, August 01, 2013
Digital Device Use Now Exceeds TV Watching
American adults this year will for the first time spend more time each day using digital media than watching TV.
Adults in the U.S. are averaging five hours and nine minutes daily with digital media, up from four hours and 31 minutes last year and three hours and 50 minutes in 2011. The amount of time they spend watching TV. has essentially stayed flat in that time period. It was pegged at four hours and 31 minutes this year, down slightly from four hours and 38 minutes in 2012.
(from Ad Age). No small part of this is the increase is mobile usage. Our work will continue to be watched more and more on often smaller-screened places.
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