Friday, August 22, 2008

Videos Make Money Online

Online video is making money now, and will make even more in the future. Video ads are the hottest area of [online advertising] growth. Analyst Doug Anmuth thinks that online video ad spending will reach $1.1 billion this year (up 63 percent), and more than double to $2.4 billion over the next two years (emphasis added). Also, online advertising is growing faster than TV or cable did when they started out; the 30 percent growth rate for Internet advertising is double the rate of where cable advertising was at the same point in its history, and triple the rate of broadcast TV advertising (from TechCrunch).

Even just local, not national or global, brands will be huge: "Local Online Video Market to Reach $1.5B by 2012" (from kelseygroup.com).

Any percentage of $0 is $0, so clearly video online makes more than $0, or there'd be no negotiating about it. I've made a profit with webisodes I produced; anyone who believes there is no money to be made in video on the internet is misinformed.

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this posted by David August at 5:21 PM 

comments: Good point and reminds me why I need to produce that webisode I have in mind . . . I think there are also advertising opps for small businesses who would normally be left out of sponsoring broadcast or cable network shows.

# posted by Blogger Don Simkovich : 9:00 PM  

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