Tuesday, February 05, 2008

TV on Broadband and DVR Gain Use

Nearly 80 million Americans (43% of the online population) have watched one of their favorite TV shows on the Internet, up significantly from 12 months ago when that figure was just 25%.
A full 20% of the American online population said they watch TV on the web on a weekly basis, and that’s ahead of the 14% who say they take advantage of cable’s video-on-demand offerings.
Overall, 25% of prime time viewing was time shifted using a DVR, broadband, mobile or similar. Among viewers 18-34, one-third (34%) of viewing was time-shifted. And among 18-49 households with a DVR, a remarkable 55% of the leading 20 shows were time-shifted
(from Digital Life America - Primetime is Anytime PDF). TV online via broadband and time-shifted with DVRs are gaining ground over broadcast and VOD.

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this posted by David August at 2:06 PM 

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