Sunday, December 16, 2007
First Studio-Backed Broadband Film
In a radical departure from the traditional movie business model, Paramount Pictures Digital Entertainment and MTV New Media are co-producing Jackass 2.5, a sequel to its two-time boxoffice hit that will skip multiplexes entirely.
Instead, "2.5" will be offered online for free over a two-week span beginning Dec. 19 courtesy of Blockbuster and its new online property Movielink, which will exclusively host the 64-minute film during that period. The movie will be made available at blockbuster.jackassworld.com.
From there, the film will move on to different pay-per-view platforms including iTunes and DVD as part of a light-speed reinvention of the customary distribution-window chain. The domestic release strategy will be replicated internationally early next year, but with different distribution partners.
When all is said and done, "2.5" could end up a milestone in Hollywood's transition to digital media or an overly ambitious misstep(from The Hollywood Reporter).
Labels: technology, trends
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this posted by David August at 6:49 PM 
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