Thursday, April 21, 2005
Creative Cast Album Marketing Giveaway:The following offer is not a con, say the producers of Dirty Rotten Scoundrels, Broadway's new musical comedy about con men.
Starting April 27, 50,000 special limited edition cast albums of the show will be handed out, free of charge.
Prior to the official May 10 street date of the disc, on Ghostlight Records, the special free CDs (which include a spolier-warning message from John Lithgow prior to the climax song of the show) will scatter like seeds on the wind. The producers hope the score by David Yazbek will take root in the hearts of fans and blossom into word of mouth and buzz for the show at the Imperial Theatre.
The discs will first be available to anyone who comes by a special launch party 11:30 AM April 27 at the Imperial, and then to to ticketholders at every performance there to May 31.
The giveaway is unprecedented in Broadway and cast album history. The CD will not be available anywhere else until May 10(from Playbill, via Yahoo News).
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this posted by David August at 7:12 PM 
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