Thursday, October 16, 2008

Millennials Will Be Biggest Audience by 2010

By the year 2010, Millennials, born between 1982 and 2000, will outnumber both Baby Boomers and Gen-Xers and will be the most significant consumer sector for the media & entertainment industries.
Not only will they be big; they will be fragmented and difficult to reach. The increasing number of media channels - instant messaging, email, social networks, chat rooms, iPods, mobile phones, MP3 Players, P2P networks, handheld devices, digital video recorders, video games, game consoles and next generation communities and devices - through which this generation communicates and consumes media & entertainment, makes them a highly elusive target for businesses hoping to reach to them

(from 2008 NY Millennials Conference).


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this posted by David August at 11:02 AM 

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