Thursday, October 16, 2008
As of 2025, please go to stuff.davidaugust.com, my newer blog. See you there!
Millennials Will Be Biggest Audience by 2010
By the year 2010, Millennials, born between 1982 and 2000, will outnumber both Baby Boomers and Gen-Xers and will be the most significant consumer sector for the media & entertainment industries.
Not only will they be big; they will be fragmented and difficult to reach. The increasing number of media channels - instant messaging, email, social networks, chat rooms, iPods, mobile phones, MP3 Players, P2P networks, handheld devices, digital video recorders, video games, game consoles and next generation communities and devices - through which this generation communicates and consumes media & entertainment, makes them a highly elusive target for businesses hoping to reach to them
(from 2008 NY Millennials Conference).
Labels: trends
You should follow me on Mastodon here and Bluesky here.
Subscribe to the feed
this posted by David August at 11:02 AM 
comments: Post a Comment
