Wednesday, November 23, 2011

De-Commodify Yourself

I've mentioned before the risks of actors being commoditized and the value of being indispensable. Here is a glimpse from Hugh MacLeod on how to de-commodify yourself: know who you are and what you uniquely do.

Whether you are selling wine or accounting services, you need to ask yourself: Why do you do what you do, and what makes your _________ different from the next guys'? Your customers have lots of choices, too many in fact, and unless you are giving them a real reason to do business with you that differentiates what you do in a meaningful way, you're toast.


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this posted by David August at 10:39 AM 

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